If
you already have an attractive website, one that instills confidence with
visitors, here are a few affordable things that you can do that will not only
bring in new visitors, but also keep your products or services in front of your
existing customers.
1. Add a blog to your website: You
can have a blog added to your web site that will allow you to easily add posts
about subjects that relate to your arena, things that would be of interest and
inform potential customers. A blog is a great way to naturally add new
keywords and phrases to your site that search engines pick up on. With
Digg It!, Linking Blogs, and del.icio.us links other bloggers and visitors can
easily help you spread that content to other blogs and posts when they find
content they like.
2. Newsletters: By adding the
ability for visitors to sign up for an email newsletter on your website you can
gather the opted-in email addresses of those interested in your company and
easily send newsletters containing items such as specials, new products or
services, and company news. Email newsletters not only reach those who've
signed up for them, but often times get forwarded to others, spreading your
message even further. An email newsletter is one of the most affordable
ways to directly reach potential customers, and over time your email list will
grow. Two of the best email newsletter systems are ConstantContact.com and
iContact.com.
3. Google Adwords: This program allows
you to create an ad that appears on the top or right side of Google when someone
does a keyword search that you've targeted. Two of the best things about
an ad campaign like this are that it's immediate and you can set a
monthly budget. Once you've setup the campaign it begins almost
immediately and because you pay each time someone clicks on your ad, you begin
to see the traffic results right away. What this allows you to do is bid
on keywords, so for instance if you're in the wedding planning business you can
bid on the "wedding planning" phrase at for instance $1.25, then set
your monthly budget at $500, and you'll know that in one month you'll get 400
direct visitors to your site. You can also set your geographic area, so if
you only serve Maryland, then you can set the ads to only be served in that
state. To learn more go to http://adwords.google.com
- if you would like assistance setting up an Adwords campaign for your company
just let us know.